Brands
Branded games your customers actually play
A game in your colors holds attention an ad can't. Describe one, theme it to your brand and put it on your site, in your app or behind a campaign link, without a studio or a development project.
A word search about our summer range, in our colorsHow it works
A branded game in an afternoon
- 01
Describe it
Tell Playgent Forge what you want: a word search about your new range, a quiz about your city, a crossword for your launch. Paste a product page and it writes from that.

- 02
Make it yours
Set your fonts, colors and corners, your name on the cover and a button at the end that leads back to your page.

- 03
Share it anywhere
One snippet puts the game on your site or in an app screen, and a link shares it in emails, posts and campaigns.

For marketing teams
Games that look and sound like you
Your brand in every game
Fonts, colors, corners and your name on the cover, set once per game.
Games about your products
Point Forge at a product page or a post and it writes the puzzle from it.
Share links
A link to every game, ready for emails, social posts and QR codes.
A button to your page
The end screen can send players to a product, an offer or a sign-up.
60+ games
Word, number, logic and trivia games, from a quick word search to a full crossword.
Analytics
Impressions, plays, completion rate and time spent, so you see what people play.
Customers
Brands that play with Playgent
- EL ALEL AL brings young travelers back to its app between trips with games in EL AL YoungEL AL is an airline flying to destinations around the world. EL AL Young is the part of its app made for young travelers, and Playgent's games are part of it: puzzles and quick games that give young members a reason to open the app between one trip and the next, not only when they book or fly.Read story

- FetchFetch brings shoppers back between purchases with a daily game played millions of times a monthFetch is the rewards app where shoppers scan receipts and earn points toward gift cards. Playgent runs a daily word game inside the app, and shoppers start it millions of times a month. It gives them a reason to open Fetch every day, not only when they have a receipt to scan.Read story
- HearstHearst partners with Playgent to bring daily games to news sites across its networkHearst is one of the largest media companies in the United States, with relationships across the news industry. It works with Playgent as its games partner: when a publisher or broadcaster in Hearst's network wants games, Playgent provides them in that partner's own look and runs them every day. Partners include Sinclair Broadcast Group and others.Read story

Questions
Frequently asked questions
What are branded games?
Games made in a brand's own look and about its own world: its products, its city or its season. They hold attention for minutes where an ad gets seconds.
Can I make a game about my products?
Yes. Paste a product page or describe your range, and Playgent Forge writes the words, clues or questions from it.
Where can I publish a branded game?
On any page of your site with one snippet, inside an app screen, or anywhere with a share link.
Do players need to download anything?
No. Games play in the browser on phones, tablets and computers, with nothing to install.
How much does it cost?
Plans start at $19 a month after a 7-day trial, with unlimited games and plays. AI use is paid as you go from your balance, and every person gets $5 to start.
Pricing
Simple plans with unlimited plays
- Unlimitedgame views on every plan
- Unlimitedgame starts on every plan
- Unlimitedplayers on every plan
Individual
$19/ month
For one person running games on a site or app.
Start 7-day trial for $0- Unlimited game views, game starts and players
- Unlimited games, including daily puzzles
- Publishing, share links and analytics
- One member
- AI pay-as-you-go: top up any time
Team
$99/ month
1 member included, $19 a month for each more.
Start 7-day trial for $0- Unlimited game views, game starts and players
- Everything in Individual
- Roles and permissions
- Leaderboards with signed-in readers
- Signed results webhooks
- SAML SSO, set up with our team
- Annual billing by invoice
- Priority support, 99.8% uptime target
Enterprise
Custom
For media groups, apps and brands running games across many sites.
- Unlimited game views, game starts and players
- Everything in Team
- Games built and run for you
- Many sites, apps and brands, each in its own look
- Contract, invoicing and DPA on your terms
- A named contact on our team
Every plan starts with a 7-day trial for $0, no card needed. AI is pay-as-you-go from a balance you top up, and every new account starts with $5.