EL AL brings young travelers back to its app between trips with games in EL AL Young

An app people open a few times a year

An airline meets its customers at a few big moments: booking, check-in and the flight itself. Between trips there's little reason to open the app, and for a young traveler who flies a few times a year, that can mean months without a visit.

Young travelers are worth reaching early. They're choosing the airlines they'll stay with, and they spend their spare minutes on their phones. An app that only matters on travel days misses them the rest of the year.

Ads and notifications can fill the gap, but people skip them. A good game is different: people choose to spend time with it, and they come back for the next round.

Games in EL AL Young

EL AL Young is the part of the EL AL app built for young travelers. Playgent's games are part of it:

• Puzzles and quick games. Short games for a few spare minutes, at home, on the way to work or at the gate.
• Inside the app. The games open in EL AL Young, so young members play in EL AL's own app instead of somewhere else.
• Packaged for the app. Every game loads from inside the app, so it keeps working even without a connection.
• Measured from the first play. Analytics are built into every game.

Each game is quick to start and quick to finish, which suits the way young travelers use their phones: a round now, another one later, and a reason to open the app again tomorrow.

A reason to come back between trips

The games turn the time between trips into time in the app. Every round is a visit to EL AL Young, where offers, destinations and the next trip are a tap away. A young member who opens the app to play sees what EL AL has to offer long before the next booking.

Why EL AL chose Playgent

An airline isn't a games studio. Games mean design, development, testing on every kind of phone, updates and measurement, plus someone who owns all of it after launch. Playgent handled each step: picking the games, preparing them for the app and setting up analytics, so EL AL's team doesn't have to staff any of it.

For the airline's digital team, that means one partner to brief and one partner to call. The games arrived ready to ship, with working examples for the app teams, and questions after launch go to the same people who built them.

Playgent runs games every day for news sites, apps and brands, with a catalog of more than 60 games across words, numbers, logic and trivia, so new games for EL AL Young don't start from zero.

What's ahead for EL AL

Travel has its own calendar: new routes, holidays, the summer season. Games in EL AL Young can follow it, from a quiz about a new destination to a seasonal puzzle. Daily games with streaks can give young members a reason to open the app every day, and leaderboards can add some friendly competition. With Playgent Studio, a team can describe a new game in a chat and get a playable version to review.

If you run a travel brand and want customers spending time with you between trips, talk to our team.