Fetch brings shoppers back between purchases with a daily game played millions of times a month

The days between shopping trips

A rewards app depends on how often people open it. Shoppers open Fetch when they have a receipt to scan, then close it until the next trip to the store, and that trip can be days away.

For a rewards app, those in-between days are the opportunity. Every open is a chance to show a new offer or a new way to earn, if there is something worth opening the app for.

Points do their job when people buy. They don't give anyone a reason to come back on a day without a purchase. The usual fixes, more notifications and more offers, ask for attention without giving anything back.

A daily game works the other way around. It's something people choose to do: a few minutes, a clear goal and a new puzzle tomorrow. Inside a rewards app, that only works if the game feels like part of the app, loads fast on a phone and never runs out of puzzles.

What Fetch runs on Playgent

Playgent runs a daily word game inside the Fetch app. Every day there is a new word to guess, the same one for every shopper, and a round takes a few minutes.

• A new puzzle every day. The game runs on a daily schedule, so there's always a fresh one waiting when a shopper opens the app.
• Made for the phone. The game runs inside an app screen, built for touch and for short sessions.
• Part of the app. Shoppers play inside Fetch and never leave for a games site.
• Run by Playgent. Puzzles, scheduling, hosting and updates are handled for Fetch, so there's no puzzle desk to staff.

Each round is built to be finished. It has a clear end and a result, so a shopper can play, close the app and come back tomorrow for the next one.

Millions of game starts a month

Shoppers start the game millions of times a month. That's millions of moments when someone opened Fetch without a receipt in hand: on a coffee break, on the way to work, between one purchase and the next.

Each of those opens is a chance for Fetch: a new offer to see, a reminder to scan, a reason to stay in the app. The game doesn't compete with the rewards. It brings people back to them.

Why Fetch chose Playgent

A game inside a points program faces a higher bar than a game on a website. It has to hold up every day for a very large audience, inside someone else's app. And any reward tied to play has to be something a points team can trust.

Playgent is built for that bar:

• One embed per game. Each game goes into an app screen with one snippet and loads only when a shopper reaches it.
• Member IDs and signed events. A member ID can pass through the embed, and Playgent can send signed completion events server to server, so a points system can verify a finished game before it credits anything.
• Analytics per game. Plays, completions and returning players, day by day.

What's ahead for Fetch

The same setup can carry more. Streaks reward the shopper who plays every day. Leaderboards add some friendly competition. Share cards let a result travel outside the app. And new formats from Playgent's catalog of more than 60 games, across words, numbers, logic and trivia, can join the daily game in the same look and with the same embed.

Playgent Studio adds another option: a team can create a game by chatting with AI, so a game built around a partner brand or a season can start as a conversation instead of a project.

If you run a loyalty or rewards program and want members opening your app on the days they don't shop, talk to our team.