Rewards & Consumer Engagement — Fetch
How Fetch drives millions of daily interactions with strategic mini game integration
Millions
Game sessions per month
Daily
Fresh games delivered automatically
<2 weeks
From kickoff to live in production
Zero
Ongoing engineering hours from Fetch
The Challenge
Fetch is a leading rewards app with millions of monthly active users. While users were already opening the app daily to scan receipts and redeem rewards, Fetch identified an opportunity to transform idle moments into active engagement — increasing session duration, daily return frequency, and overall app stickiness. The challenge was finding the right mix of interactive content that would resonate across their diverse user base, while seamlessly integrating into their existing rewards ecosystem without adding engineering overhead to their team.
The Solution
Playgent partnered with Fetch to design and deploy a curated daily rotation of interactive mini games built specifically for their rewards platform. Rather than a one-size-fits-all approach, Playgent's team leveraged deep expertise in game mechanics and player behavior analytics to engineer the optimal combination of game formats, difficulty progression, and refresh cadences that maximize engagement across Fetch's demographic segments. Fresh games are delivered daily, giving users a compelling new reason to open the app every day beyond scanning receipts. The integration was deployed natively within Fetch's existing app experience — Playgent handles the full game content pipeline end-to-end, from game selection strategy to daily content delivery, requiring zero ongoing effort from Fetch's engineering team. Every game session also doubles as premium ad inventory. Playgent natively integrates pre-roll video ads and in-game display placements that feel organic to the experience — not disruptive. With millions of monthly game sessions each generating high-value impressions at US mobile video CPMs that typically range from $10~ to $30~, the mini games unlock a significant new revenue stream — turning user engagement into direct, measurable ROI.